About FLJUGA

FLJUGA is built for everyone, whether you’re training for your first finish line or your fastest one yet. From your first 5K to your longest ride, we’re here to help you train with purpose, build real strength and show up when it counts.

Our mission is simple: make endurance training accessible, effective and built for everyone.

Every blog, session and guide on FLJUGA is grounded in performance, structured for progress and designed to help you move forward with confidence. Whether you're running, biking, swimming or combining them all, FLJUGA supports your journey from practical guides to advanced strategies, from the mental game to recovery.

We’re not just here to simplify training. We’re here to learn, grow and get better.

Just like you.

Meet the Founder

FLJUGA was founded by Thomas Baldwin, combining a background in coaching, psychology and outdoor leadership with a passion for helping athletes train with greater understanding and confidence.

Rather than chasing trends or shortcuts, FLJUGA is built around clear, practical and evidence-informed guidance that supports long-term progression across running, triathlon and endurance sport.

Every article published on FLJUGA is written and continually reviewed to ensure the information remains consistent with the values of the platform: accuracy, accessibility and continual learning. We are passionate about endurance sport and committed to continually learning more about it.

Qualifications

  • BA (Hons) Outdoor Coaching and Leadership

  • BSc (Hons) Psychology

  • PgCert Health Psychology

  • UESCA Certified Running Coach

  • UESCA Certified Triathlon Coach

  • ECSI (formerly Ironman U) Certified Triathlon Coach

Our Philosophy

There is no single session, workout or shortcut that creates long-term performance. Progress comes from consistency, intelligent training and a willingness to keep learning.

That philosophy sits at the heart of every article, guide and resource published on FLJUGA.